Understanding Zohran Mamdani's Style Statement: The Garment He Wears Tells Us Regarding Modern Manhood and a Changing Culture.
Coming of age in the British capital during the noughties, I was constantly immersed in a world of suits. You saw them on businessmen rushing through the Square Mile. They were worn by fathers in Hyde Park, playing with footballs in the evening light. At school, a inexpensive grey suit was our mandatory uniform. Historically, the suit has served as a costume of gravitas, signaling authority and professionalism—qualities I was told to embrace to become a "man". However, until recently, people my age appeared to wear them less and less, and they had all but vanished from my consciousness.
Then came the incoming New York City mayor, Zohran Mamdani. Taking his oath of office at a private ceremony wearing a sober black overcoat, pristine white shirt, and a notable silk tie. Propelled by an ingenious campaign, he captured the public's imagination like no other recent contender for city hall. But whether he was celebrating in a music venue or appearing at a film premiere, one thing remained mostly constant: he was frequently in a suit. Loosely tailored, modern with unstructured lines, yet conventional, his is a typically middle-class millennial suit—that is, as common as it can be for a generation that rarely bothers to wear one.
"This garment is in this strange position," notes style commentator Derek Guy. "It's been dying a slow death since the end of the Second World War," with the significant drop arriving in the 1990s alongside "the rise of business casual."
"It's basically only worn in the strictest locations: marriages, memorials, to some extent, legal proceedings," Guy explains. "It is like the kimono in Japan," in that it "essentially represents a tradition that has long ceded from daily life." Numerous politicians "don this attire to say: 'I am a politician, you can have faith in me. You should support me. I have authority.'" Although the suit has traditionally signaled this, today it performs authority in the attempt of winning public confidence. As Guy elaborates: "Since we're also living in a liberal democracy, politicians want to seem approachable, because they're trying to get your votes." In many ways, a suit is just a nuanced form of performance, in that it performs masculinity, authority and even closeness to power.
This analysis stayed with me. On the infrequent times I require a suit—for a wedding or formal occasion—I retrieve the one I bought from a Tokyo department store a few years ago. When I first picked it up, it made me feel sophisticated and high-end, but its slim cut now feels outdated. I imagine this sensation will be all too familiar for many of us in the diaspora whose families originate in other places, particularly developing countries.
It's no surprise, the everyday suit has fallen out of fashion. Similar to a pair of jeans, a suit's shape goes through trends; a specific cut can thus characterize an era—and feel quickly outdated. Consider the present: looser-fitting suits, reminiscent of a famous cinematic Armani in *American Gigolo*, might be trendy, but given the cost, it can feel like a significant investment for something likely to fall out of fashion within a few seasons. But the attraction, at least in certain circles, endures: in the past year, department stores report tailoring sales rising more than 20% as customers "move away from the suit being everyday wear towards an appetite to invest in something special."
The Symbolism of a Accessible Suit
The mayor's go-to suit is from Suitsupply, a Dutch label that retails in a moderate price bracket. "Mamdani is very much a product of his background," says Guy. "A relatively young person, he's neither poor nor extremely wealthy." Therefore, his moderately-priced suit will resonate with the group most inclined to support him: people in their thirties and forties, college graduates earning middle-class incomes, often frustrated by the cost of housing. It's precisely the kind of suit they might wear themselves. Affordable but not lavish, Mamdani's suits arguably align with his stated policies—such as a rent freeze, building affordable homes, and fare-free public buses.
"You could never imagine a former president wearing Suitsupply; he's a luxury Italian suit person," observes Guy. "He's extremely wealthy and grew up in that property development world. A power suit fits naturally with that elite, just as attainable brands fit well with Mamdani's cohort."
The history of suits in politics is extensive and rich: from a former president's "shocking" tan suit to other world leaders and their notably impeccable, custom-fit sheen. As one UK leader learned, the suit doesn't just dress the politician; it has the power to define them.
Performance of Banality and Protective Armor
Maybe the key is what one academic calls the "enactment of banality", invoking the suit's historical role as a standard attire of political power. Mamdani's particular choice taps into a studied understatement, neither shabby nor showy—"respectability politics" in an inconspicuous suit—to help him appeal to as many voters as possible. But, experts think Mamdani would be cognizant of the suit's military and colonial legacy: "This attire isn't apolitical; scholars have long noted that its modern roots lie in military or colonial administration." It is also seen as a form of defensive shield: "It is argued that if you're a person of color, you might not get taken as seriously in these white spaces." The suit becomes a way of signaling legitimacy, particularly to those who might question it.
This kind of sartorial "code-switching" is not a recent phenomenon. Indeed iconic figures previously donned three-piece suits during their formative years. These days, other world leaders have begun exchanging their typical military wear for a dark formal outfit, albeit one lacking the tie.
"In every seam and stitch of Mamdani's image, the tension between belonging and otherness is visible."
The attire Mamdani selects is highly symbolic. "As a Muslim child of immigrants of South Asian heritage and a progressive politician, he is under pressure to conform to what many American voters expect as a sign of leadership," notes one author, while simultaneously needing to walk a tightrope by "not looking like an elitist betraying his non-mainstream roots and values."
Yet there is an sharp awareness of the different rules applied to who wears suits and what is interpreted from it. "That may come in part from Mamdani being a millennial, able to assume different identities to fit the situation, but it may also be part of his diverse background, where code-switching between cultures, traditions and attire is common," commentators note. "White males can remain unnoticed," but when women and ethnic minorities "attempt to gain the power that suits represent," they must meticulously navigate the expectations associated with them.
Throughout the presentation of Mamdani's official image, the dynamic between belonging and displacement, inclusion and exclusion, is visible. I know well the discomfort of trying to fit into something not designed with me in mind, be it an cultural expectation, the culture I was born into, or even a suit. What Mamdani's style decisions make clear, however, is that in public life, image is not without meaning.